Give the audience of your great content something else to do that keeps them on your site. Great conversations are natural extensions of great content, going off on tangents and take on a life of their own. Forums are conducive to that structure, and with Vanilla you can reposition discussions in a number of ways.

Every discussion thread, post and reply creates a deep link for SEO, creating long-term value on your site, rather than some other site that links to your content.
Plugins targeted at facilitating the maximum participation and discussion such as commenting system integration, Q&A and voting.
Give your members seamless entry to your content site or application.
The WordPress plugins suite comes bundled with Widgets to integrate tightly with your WordPress Blog / CMS. Learn more
One less thing to worry about! No need to manage a complex installation, learn how to host, scale, patch, upgrade, or any other mess involved with hosting a new platform. These are not high-value-creation activities for you to master. Instead you get to simply focus at becoming great at building and growing conversation communities around your content. This is a high-value and repeatable activity that you do want to master. We also provide helpful tips in our knowledge center on how to continually improve at growing your communities.
We provide our premium partners with a monetization platform tailored to forums and ready to go, so you don't need to waste hours/days/weeks chasing advertising dollars. Instead you get to focus on building your conversation community! Focus on what you're good at, we'll do the rest!
Advanced theme customization to exactly match your content site.
API to integrate with additional applications.
Customizations available from our professional services team.